“… sales training and motivation for the
fire and life safety industry…”

Speaker, trainer, consultant and masterful motivator, Bruce Carter helps fire protection and life safety companies grow, increase profits and retain customers in today’s competitive marketplace.

Whether a conference keynote, an in-house workshop or a full day training seminar, Bruce delivers a program that moves people in memorable ways.  The message is powerful.  The techniques work.

  • Landing profitable new business.
  • Boosting margins – cross selling.
  • Keeping “A” customers in the fold.
  • Selling VALUE – not low price.
  • Encouraging people to excellence.
  • Bulls Eye target goal setting.

Member National Speakers Association