About Bruce Carter

A Texas-born and bred pro rodeo cowboy in the early 70’s and award winning health club  salesman in the latter part of the decade, Bruce settled into his life’s calling in 1980 – fire protection. Starting out as a fire extinguisher service technician initially, Bruce has been involved in nearly all aspects of fire protection from extinguishers and suppression systems to fire alarms and security systems smashing and setting sales records for 30 years.

Today as a current member of the National Speakers Association Carter delivers over 150 programs annually to enthusiastic audiences across the United States and Canada. A past member of the Zig Ziglar Corporation, Bruce learned from the master himself – Zig Ziglar.      Bruce’s IN-HOUSE SEMINARS have transformed the sales careers of over 50,000 fire protection professionals and increased profits in 1000 fire equipment companies across North America.

As a popular KEYNOTE SPEAKER, Bruce’s presentations are hard hitting yet down-to-earth.  His style is high energy and definitely and uniquely his own. Clientele include:

ANSUL  –  SimplexGrinnel  –  CASA  –  NAFED  –  CALSAFE  –  PaFED  –  AFFA  FFEDA  –  FEDOT  –  AFSA  –  FSSA  –  NJAFED  –  CFAA  –  IKECA  –  Honeywell  –  GAFSED  –  Notifier  –  Kidde  –  Fenwal  –  Silent Knight  –  FAMA

Carter’s IN-THE-FIELD SUCCESS COACHING gets Bruce out of the class room and “up close and personal” in the sales field with sales and service professionals in their very own territory with their very own customers  to coach, critique and cheerlead them to sales victory!

A popular fire protection sales authority in print as well, Bruce’s FIRE IT UP! column has been a featured favorite with NAFED’s quarterly FIREWATCH magazine readers for years. Bruce’s sales wisdom is found in print in the Florida Fire Equipment Dealers Association’s FIREWIRE publication as well as PaFED’s NEW ERA newsletter where “Questions for Carter” is published.

Bruce’s recently released book, CONVERSATIONS ON SUCCESS features Bruce’s thoughts on success in the fire equipment industry plus insightful contributions from sales guru Tom Hopkins (How to Master the Art of Selling) and best selling author, Dr. John Gray (Men Are From Mars – Women Are From Venus)

Each month thousands of sales professionals receive useful tips, techniques and strategies for selling success from Bruce’s FIRE PROTECTION SALES TIP OF THE MONTH provided at no charge as a monthly e-mailed newsletter.

“Thank you for an awesome seminar… after attending, I closed a prospect in our area that will net me a commission of $2,185… for just a little time and money, your program has done it for me…”
David L. Cieslak
Harris Fire Protection Co., Inc.
Baltimore, MD